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OUR MISSION

Empowering businesses to achieve unprecedented growth by investing in their most valuable asset—their people. We strive to inspire a 'new normal' of continuous personal development and purpose through our innovative Adventure Wellness Concept.

OUR VISION

A transformative shift in the corporate narrative, envisioning businesses as dynamic platforms for the continuous growth and mastery of their employees. We see a future where high-achieving individuals view their roles not just as jobs but as opportunities for personal investment and contribution to organisational innovation.

WHAT WE DO

We deliver unforgettable experiences that teach the principles of personal development in an inspirational & engaging format that inspires habitual change & the creation of a new normal. Elevate your ambitions with Ride the Tide.

OUR STORY

Founders, Jodie and Tom, navigated unique journeys marked by connection, exploration and resilience. Jodie faced mental well-being challenges during university and her early twenties, choosing personal adventure and growth to fortify her resilience. This led to her finding solace in Yoga, culminating in her professional certification in July 2023. As national UK well-being representative for the banking and capital markets business unit at PwC, she extended her passion professionally, aiding others through well-being initiatives and events.

 

           

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Founders, Jodie and Tom, navigated unique journeys marked by connection, exploration and resilience. Jodie faced mental well-being challenges during university and her early twenties, choosing personal adventure and growth to fortify her resilience. This led to her finding solace in Yoga, culminating in her professional certification in July 2023. As

 

           

national UK well-being representative for the banking and capital markets business unit at PwC, she extended her passion professionally, aiding others through well-being initiatives and events.

 In contrast, Tom’s story unfolded with a profound love for adventure, shaped by the loss of a number of friends at an early age that heightened his awareness of life's fragility. Having been introduced to transformative well-being practices by Jodie, he explored Yoga, Breathwork, and Cold Water Therapy, finding first-hand the benefits this made to motivation & energy levels, supporting his career in the world of Corporate Finance.

In 2021 our paths converged whilst working at PwC. We connected through our joint ambitions to help ourselves and others feel happier, healthier and more fulfilled. We grew tired of alcohol-centered socialising and both agreed: the 'work hard, play hard' mantra was outdated. A new approach, grounded in exploration of the world and the mind, fuelled our initial vision to reshape the corporate team building landscape.

Deciding that there was no time like the present, we left our corporate roles, self converted our newly acquired campervan, “Stan” and embarked on a transformative 

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journey across the UK. From Cornwall up to The Trossachs, we freed up our time and energy to immerse ourselves into our new project. Ride the Tide was to act as a vehicle to gain knowledge, explore our own passions and ultimately, give back.

We invested our time into research and development. Exploring the current successes and failures of the occupational health landscape in the UK, links to challenges faced in the economy and social landscape. We delved deeper into inspiring self-help topics such as Ikigai. We spoke to business leaders across the country, attended new idea talks and continued to delve deeper into our own professional training. Jodie with different forms of Yoga in Mandala & Mobility and Tom through the Wim Hoff Method & SOMA Breathwork training.

After 6 months on the road, we settled in the beautiful surfer town of Tynemouth, with a new and improved vision for Ride the Tide. Evolving beyond socials, we became partners for businesses supporting the personal development and holistic well-being of their employees. Our experience-led solutions offer caring and growth focused businesses an opportunity to accelerate performance through a people development framework built from an exploration of passions, and supported through continued data-led research.

Ride the Tide is more than a company; it's a joint endeavour, a catalyst for positive change in the way we work and celebrate success.

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